Responsive Web Design: An Innovative Solution

Responsive Web Design abbreviated as RWD is often used for optimizing the viewing and navigation experience of users on different web pages across various devices like computers, tablets and smartphones etc. The websites that are designed with Responsive Web Design offer a different display for computer screens and smartphone devices because the coding is able to render the layout and graphics according to the screen resolution of every device. The latest technologies like HTML 5 and CSS3 (which are now considered as an industry standard in the Web development and Web designing) are used in RWD.

The Importance of RWD

A study revealed that until February 2012, more than 49% of U.S. cell phone users possess smartphones with internet browsing capability. With the incredible growth rate of mobile web industry, it is essential to consider the Responsive Web Design for your websites in order to keep an edge in the market. With increasing innovations in tablet and smartphone industry, RWD can play a key role in making your website easily viewable across the internet.

Who Can Use RWD?

Many website owners make use of RWD for their professional websites. In the recent years, this technology has got quite popular among the users for it is very easy to use on the smaller devices like tablets and smartphones. You can have a better understanding about this technology by visiting a particular RWD site on various devices like PC, tablet and smartphone etc. It enables you to know how this technology can keep the visitors engaged no matter what resolution or screen size they are using.

Mobile App vs. RWD

There a number of website owners who feel that they require a mobile app that is workable for their websites across various devices. The web experts strongly believe that a viable mobile web strategy is extremely important for the success of any website. The problem is that you can use the mobile apps only on certain Operating Systems (like iOS, Android, BlackBerry etc.) and platforms which means that a web programmer needs to create separate codes for different operating systems which automatically increases the project duration and costs. On the other hand, RWD utilizes the programming that is easily viewable on various devices regardless of the screen size and OS, thus saving a lot of time and money.

Conventional Web Designing vs. Responsive Web Designing

The only drawback of RWD is that it is more expensive than the conventional web designing. The layout planning for RWD involves an intensive thought process regarding the elements like simplicity of navigation and amount of text etc. and the end product must consider the ergonomic factors well. The testing process is also elevated with regular check-ins in order to ensure that the RWD website functions properly. This automatically results in increased project duration along with higher cost for the clients.


RWD is undeniably a great investment for the success of your website. It is highly recommended to use this technology in order to make sure that your website looks good on various current and future electronic devices. The use of RWD can actually help you safeguard the integrity of all your websites across the internet.

Leave a Reply

Your email address will not be published. Required fields are marked *